Infiniti has announced that Olga Filippova was appointed to head up Infiniti operations for East Europe (Russia and Ukraine) as of 1 April.

Previously Infiniti marketing director, as of 1 April Olga Filippova took over as managing director for Russia and Ukraine. Based in Moscow, she reports to Infiniti vice president EMEA, François Goupil de Bouillé.

After starting her career at Michelin, Olga joined Nissan Motor Russia communication department in 2006 and took the lead of Infiniti’s marketing operations and communications in 2011. “I am very much looking forward to leading Infiniti in Russia and Ukraine as we continue to grow the brand and expand our presence”, said Olga Filippova. “The new generation of premium models like the Q50 and the upcoming Q30 – standing out for their emotional appeal and innovative technology – joins the successful current Infiniti model line-up, further strengthening the brand in Russia and Ukraine”.

As managing director East Europe, Filippova will have full responsibility for Infiniti business performance in the region. “In either diesel or direct response hybrid version, the new sports sedan Infiniti Q50 is a great car”, said Olga Filippova, “and it represents a highly attractive offer to the Eastern European customers looking at the premium segment”.

Infiniti EMEA vice president François Goupil de Bouillé said, “I am very pleased that Olga is taking over one of the most relevant markets for Infiniti. Russia is one of the world’s most challenging premium marketplaces, and Olga’s experience and commitment will contribute to our brand’s development in the area.”

Infiniti is in the middle of a major transformation setting itself up for growth in the premium automotive segment. With the new Q50 sport sedan, the Q30 Concept and most recently the Q50 Eau Rouge concept car, Infiniti has laid the groundwork for a major product expansion. By 2018, the company plans to have product entries in approximately 80% of the premium market.