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August 14, 2020updated 21 Jul 2022 4:54am

Ridecell selected by Toyota Sweden for new mobility service

Ridecell says shared mobility programme for Toyota Sweden, Kinto Share has selected its High-yield Mobility Platform.

By Rhodri Morgan

Ridecell says shared mobility programme for Toyota Sweden, Kinto Share has selected its High-yield Mobility Platform.

The Ridecell platform runs all aspects of the service, including customer verification, vehicle lock and unlock, service management and yield monetisation analytics.

In addition, the Ridecell platform automates business and operations, including fleet servicing and maintenance.

“The pandemic has created an unprecedented demand for safe, clean, flexible vehicle rentals,” said Ridecell CEO, Aarjav Trivedi.

“Companies with large fleets can unlock new revenues by leasing their vehicles for high-demand services such as deliveries. Toyota, long associated with disrupting automobile manufacturing, is helping to lead the industry-wide evolution of Mobility-as-a-Service.”

Kinto Share offers the option to rent vehicles for any duration required, from minutes to months. Kinto Share offers a fixed price for the selected time, plus an additional kilometre fee. Vehicles are picked up and returned to designated stations based in Stockholm.

Stockholm’s Kinto Share officially opened to public use on 22 June, 2020, with plans to expand to more cities in Sweden.

While shared mobility has been disrupted by the COVID-19 pandemic, Ridecell says it has seen continued growth, especially in the car sharing market. Since March, Ridecell has added Zity Paris, Gig Seattle and now Kinto Share in Stockholm, as new customers or customer expansion.

Operators can switch from car sharing during the day to ride hailing at night or to monthly vehicle subscriptions as market needs shift.

Ridecell offers an end-to-end platform for all types of mobility, including digital sales, private leases, short-term subscriptions, digital access to commercial fleets and shared mobility.

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