Carsharing platform developer,  Ridecell says it is providing the technology foundation for Zity, a new service in Madrid.

Powered by Ridecell, Zity is a collaboration between global infrastructure and municipal services company, Ferrovial and Groupe Renault.

The Ridecell platform enables Zity customers to download an app, sign up for the service and start driving in a few minutes. Ferrovial and Renault join BMW, Škoda Poland VGP and AAA as Ridecell customers.

“Demand for new mobility services continues to gain momentum in Europe,” said Zity CEO, Javier Mateos. “The city of Madrid, which has Europe’s highest electric carsharing rate, represented an ideal market for us to launch a new service.

“In selecting the technical infrastructure for Zity we chose Ridecell based on its platform and team of new mobility experts.” 

The Zity carsharing fleet comprises 500 Renault Zoe vehicles, with the Ridecell platform including end-to-end automation, instant driver verification, payment processing, scheduling, demand/supply balancing, fleet management and custom analytics.

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“Since ZITY exclusively uses Renault ZOE vehicles, it’s the first all-EV service with a 400km range in Spain,” added Groupe Renault Iberia EV director, Luis Valerio. “Furthermore, today, the electric vehicle is the only one that ensures zero emissions in its use.

“Ridecell’s advanced mobility platform gives us the advantage of ensuring the availability of the Zity vehicles in locations where demand is the highest and helps in streamlining fleet management tasks such as rotating vehicles for recharging, cleaning, or repair.”

The Ridecell platform allows Zity customers to sign up for the service with an app-based registration process. Users take a picture of their driver’s licence and credit card, receiving verification in a few minutes.

The Zity app then accesses all available vehicles in the service area. In addition, the smartphone connection is Bluetooth-enabled, which means cars can be contacted and rented even in places where connectivity is poor such as underground car parks.  

“Our expertise and success in launching new mobility programmes for automotive OEMs and other new mobility providers makes Ridecell equipped to design and launch innovative carsharing offerings,” said Ridecell founder and CEO, Aarjav Trivedi.

“Madrid is a prime city for a one-way carsharing service, and Zity addresses the much-needed demand for a convenient and environmentally friendly mode of transportation.”