Software platform provider, RideCell, is expanding into Europe and Asia-Pacific with the establishment of RideCell EMEA, while corporate headcount is anticipated to reach 100 staff.

The momentum bolsters the company’s success in the US, where its customer ReachNow, BMW’s new mobility business, has acquired 40,000 customers in its first nine months.

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Based in RideCell’s new office in Munich, EMEA general manager, Armin Fendrich, will lead the growth of autonomous and new mobility services in the regions.

“We have some interesting proofs of concept in the works right now,” said Fendrich. “In the coming weeks, we’ll be announcing the launch of a new mobility service with a major European enterprise.”

Building business in Japan, China, and Australia, Paul Drysch will serve as vice president of business development and general manager of the Asia-Pacific Region. RideCell also has a team focused on opening the China market.

RideCell is in the process of completing multiple agreements with automotive OEMs and new mobility providers in Europe and APAC, in addition to expanding the customer base in the US.

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“As global attitudes toward transportation change [and there is] increasing demand for ridesharing and car-sharing services, RideCell has responded by building staff, and partnerships in key locations where consumers and automotive OEMs need them the most,” said RideCell founder and CEO, Aarjav Trivedi.

“A larger international footprint, a strong executive team, and sustained growth in consumer demand will enable RideCell to continue to help customers define innovative offerings and grow their mobility services businesses.”

RideCell has more than 15 customers including BMW, UC Berkeley, UCSF, 3M and SouthWest Transit.