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Renault UK and Ireland has appointed Adam Wood as new marketing director.

Wood succeeds James Boyer, who will continue his 26-year career with Renault in the role of deputy chief marketing manager, Pick-Ups within the Global LCV Division, based in Paris.

“The Renault range has been transformed and, with our 100% electric vehicle line-up, Renault is in a strong position to capitalise on a changing market,” said Wood.

“Dacia is growing from strength to strength as we see our first loyal customers returning and Alpine promises to be a compelling challenger in the premium sports sector. I look forward to the challenge of continuing to build our brands’ success.”

Wood joined Renault in 2007 after completing a BA in French at Bristol University and MA in International Business at Nottingham University.

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By GlobalData

He has worked across the roster of Groupe Renault brands; from graduate to market analytics manager, product manager for Clio and Renault Sport, Dacia brand manager, corporate planning manager and finally into his previous role as head of marketing communications.

The other changes in the Renault UK Marketing Department include a clearer definition of the vehicle product teams. Chris White is the deputy marketing director and brand manager for Renault Cars, while Ed Preston is promoted to head of Marketing Communications, taking over Wood’s previous role.

Ben Fletcher becomes range manager for Renault ZE and Steve Wilson is range manager for Renault Pro+ Commercial Vehicles.

Louise O’Sullivan continues as brand manager for Dacia and Sophie Richard is Marketing Planning and Coordination manager.