Renault chairman and CEO, Carlos Ghosn, as well as France’s Minister for Economy and Finance, Bruno Le Maire, have inaugurated the new Alpine A110 production line at the automaker’s facility in Dieppe, Normandy, the brand’s original home.

“The revival of Alpine production in Dieppe, where the original Berlinette was made almost 50 years ago, presented us with a challenge, but we rose to it together, with backing from the State, the region, the local urban district, Groupe Renault and the Alliance,” said Ghosn.

“Investment totalled more than EUR35m (US$41m), 151 people have been recruited and the factory has been refurbished. The French-style elegance that the brand stands for are more than just claims; today, in Dieppe they are an industrial reality.”

Following two years work and an outlay of more than EUR35m, the Dieppe plant is capable of assembling the new Alpine A110’s all-aluminium body and chassis, with the paint shop having new sanding and cleaning robots.

The Dieppe plant has raised workforce levels by 60% with the recruitment of 151 new staff during the past two years and all 392 employees have been given four weeks (140 hours) training specific to production of the Alpine A110.

As Alpine’s home, the factory built by Jean Rédélé in 1969 has long specialised in the production of small, sporty models.