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July 14, 2021

REE Automotive teams with EAVX

REE working with mobility companies to build any size of electric or autonomous vehicle.

By Simon Warburton

REE Automotive is to collaborate with EAVX, a wholly-owned business unit of JB Poindexter & Co (JBPCO).

The JB Poindexter business enterprise includes commercial work truck bodies and accessory companies, Morgan Olson, Morgan, Reading, Truck Accessories Group and Masterack.

REE and EAVX will collaborate to develop zero-emission, commercial EV work trucks for existing and new customers, which will integrate the REEcorners and JBPCO commercial vehicle body solutions. REE and EAVX will also work to grow their joint customer base and bring EVs to North America markets that will be ‘Powered by REE.’

REEcorner technology has vehicle components such as the motor, steering, braking, suspension, powertrain and control into a single module positioned between the wheel and the chassis.

This enables a fully-flat EV platform and maximum payload capacity for transporting cargo and passengers with more room for batteries for extended range.

“The JB Poindexter & Co is the leader in commercial work truck bodies and accessories,” said REE co-founder and CEO, Daniel Barel.

“They are the ideal partner to help propel EV adoption in the commercial market segment.

“This collaboration is an important step forward for REE’s business growth – and for improving livability and quality of life by eliminating carbon emissions. REE is dedicated to partnering with manufacturers that will push boundaries and this collaboration helps put us on the fast track to fulfilling our vision of serving as the cornerstone of next-gen EVs ‘Powered by REE.’”

For his part, JB Poindexter CEO and chairman, John Poindexter, added: “JB Poindexter & Co understands the EV revolution is here.

“As more companies across all sectors make the transition to electric mobility, the need for customisable commercial EVs grows and we want partners to know we are ready as a collaborator.

“The REEcorner technology provides opportunities to optimise the commercial fleet experience.”

REE is Headquartered in Tel Aviv, Israel, with subsidiaries in the US, UK and Germany.

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