For launch in China, Adient's Recaro Automotive Seating is positioning itself as a premium brand manufacturer of performance seats for sporty luxury vehicles. At Auto Shanghai 2017, the company is presenting tailor-made products for Chinese OEMs and aftermarket applications.
"We're taking advantage of Auto Shanghai to introduce our world-renowned brand to a wider audience in China," said Ingo Fleischer, vice president of global specialty seating at Adient.
By showing two exclusive concept seats from its luxury power performance product segment, Recaro is positioning itself in China as a premium brand for OEM customers. Both seats offer an exclusive, sporty performance, outstanding comfort and excellent ergonomics, and are designed for use in luxury high end sports cars.
In this segment only premium materials, such as leather and perforated Alcantara, are used. Powered adjustment features, such as an extendable seat cushion, adjustable side bolsters for maximum support, four-way adjustable lumbar support and a climate control package ensure maximum comfort.
The development of autonomous driving is also changing the basic requirements of vehicle interiors and seats.
"Especially in Chinese megacities and urban agglomerations, meeting the demand for individual mobility will be focused on electric solutions," said Fleischer. "With performance cars, you have to sit deep and low in the car, which is also the case with electric cars. Following the requirements of optimal economy of space, our seats are developed with very low block dimensions. This allows electrical battery packs to be installed on the car body floor, without seats interfering with the roof."
Recaro also fulfills the requirements for very light, ultra-slim seats, which can contribute to electric mobility in urban environments.
