PSA Group and its partners, EASA and Nordex, have signed an assembly contract for LCVs in Uruguay.
Assembly will begin in the second half of 2017 on the Nordex industrial site in Montevideo (Uruguay). With a capacity of 6,000 vehicles per year, production will be mainly destined for the Brazilian and Argentinian markets.
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PSA Group aims to double light commercial vehicle sales in the region to reach 60,000 units by 2021.
PSA says it is currently rolling out its LCV sales offering in Latin America and will launch 16 new models in the region by 2021, including several commercial vehicles, such as the new Peugeot Expert and Citroën Jumpy. The very promising LCV segment in these markets – with a potential of one million vehicles per year – represents an opportunity to boost the group’s growth in Latin America, PSA says.
In 2016, PSA Group implemented a regional structure dedicated to the LCV segment to offer competitive products adapted to uses as well as ‘high quality services’ for professional customers, both during and after the sale. By assembling vehicles in Uruguay, close to target markets, it says it will be able to propose a new competitive offering to customers.
PSA chief Carlos Tavares said: “PSA Group has achieved an impressive recovery in the region over the last few years and this partnership fits into the Core Model Strategy of the Push to Pass Plan. It illustrates the relevant business model that the Group has developed in Latin America for profitable growth.”
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By GlobalDataEASA comprises the Afsa and Oversil companies, respectively brand importers for Peugeot (since 1950) and Citroën (since 1964) in Uruguay. Nordex has a long tradition of vehicle manufacturing in Uruguay, notably for PSA Group.
