PSA Retail France has appointed Louis-Marie Chevalier as director.
Chevalier will report to Anne Abboud, senior vice president of PSA Retail and succeeds Eric Basset, who is leaving the group for personal reasons.
Previously, Chevalier was director of PSA Retail Business Paris, the BtoB sales structure of PSA Retail France.
Chevalier has held several trade positions in Groupe PSA. He was successively head of Marketing in Regional Direction, then zone manager and finally, director of the Citroën Branch in Saint-Etienne.
He also has international experience as regional manager for countries in Central and Northern Europe.
PSA Retail France, with nearly 4,000 employees, specialises in the sale of new vehicles, used vehicles, After-Sales and Rental, operating in more than 100 commercial addresses in the largest cities of France and distributing Peugeot, Citroën, DS Automobiles and Opel brands.