PSA Retail has appointed Eric Basset as France director, reporting to SVP, Anne Abboud.

He will also take charge of PSA Retail SAS, the single company housing all Groupe PSA car distribution assets in France since June, 2017.

Basset replaces Bruno Poher, who will be continuing his career in the Group following an international promotion.

PSA Retail France SAS has nearly 5,000 employees specialising in new and used vehicle sales, after-sales services and leasing.

It operates 138 sales outlets in France’s largest cities, marketing the Peugeot, Citroën, DS Automobiles and Opel brands. PSA Retail accounted for 25.6% of Groupe PSA’s network sales in France in 2018.

“Eric Basset’s arrival at the head of PSA Retail France, with his operating experience in different automotive distribution professions and his outside perspective, is a great asset,” said Abboud.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

“It comes at a time of transformation in our business lines, shaped by digitalisation and the energy transition.”