PSA is rejigging its executive committee with Yves Bonnefont leading a study on potential synergies within a portfolio of brands covering positioning from a customer and geographical point of view, as well as strategy and synergies.

Bonnefont will report to Carlos Tavares.

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Béatrice Foucher, currently Deputy DS CEO, will succeed Bonnefont as DS CEO and member of the global executive committee.

“After successfully launching DS Automobiles six years ago as the premium brand of Groupe PSA, I look forward to having Yves Bonnefont taking on this new project,” said PSA chairman, Carlos Tavares.

Effective 15 January, Linda Jackson will lead a study to clarify and support brand differentiation within a brand portfolio. The role will cover:

  • Brand clarification and coherence of brand messages across the Group
  • Brand differentiation within a brand portfolio

Jackson will report to Carlos Tavares.

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Vincent Cobee, currently deputy Citroën CEO, will succeed Linda Jackson as Citroën CEO and member of the global executive committee.

“After six years leading the Citroën brand, establishing successfully its new positioning, increasing sales volume and market share in Europe and preparing the international offensive, I am pleased to announce Linda Jackson, with her brand building experience, is taking up this new responsibility within the Group,” added Tavares.