PSA has posted 2017 global sales up 15.4% to 3,632,300 vehicles, representing the fourth consecutive year of increases.
“The Push to Pass plan’s SUV offensive accelerates and the five SUV models launched in the past 18 months have enjoyed growing success,” said a PSA statement. “Overall, SUV sales accounted for 23% of consolidated sales at year-end.”
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Peugeot brands sold nearly 600,000 SUVs in 2017 worldwide and rank second in the SUV European market with a strong expansion of nearly 60%. With 259,300 Peugeot 3008 SUVs sold globally in 2017, the Peugeot brand enjoyed sustained demand for the model, which was named Car of the Year 2017 in Europe.
Peugeot also benefited from the success of the new 5008 launched in March 2017, with 85,900 units sold and the positive performance of the 4008 in China, with 51,500 units.
In autumn last year, Citroen kicked off its SUV offensive in China with the C5 Aircross, launched in September, and in Europe with the C3 Aircross, launched in October. Each model sold around 22,700 and 35,400 units, respectively and will be rolled out worldwide in 2018.
At the end of February 2017, DS Automobiles debuted its first SUV, DS 7 Crossback and opened up online reservations for the La Première limited edition model.
In October, the brand launched its network in parallel with order taking for all the line-up’s versions. The first deliveries are set for next month.
In 2017, Opel and Vauxhall rationalised the channel mix, in line with the Pace turnaround plan and led a record-breaking product offensive in 2017, with two new SUVs, the Crossland X and Grandland X, launched in May and September with sales of 33,900 and 18,700 units, respectively.
In 2017, Groupe PSA reported its best LCV sales ever, with 476,500 units sold, up 15% on 2016. And with Passenger Car derivatives (Peugeot Traveller and Citroen SpaceTourer for example) these are 658,000 units sold by the Group in 2017.
Peugeot and Citroen brands strengthened the Group in Europe, where it holds a market share of 20.2% in LCV (1.3 point market share gain) allowing the Group to capture more than 50% of European LCV market growth thanks to the new Expert and Jumpy.
Outside Europe, the Group’s LCV offensive also began to deliver results. In Eurasia, sales were up 55% before the start of local production of new Peugeot Expert and Citroen Jumpy planned in the first half of this year.
In Latin America, sales increased 13% and a full range of renewed products and a complete range of services will be offered in 2018.
