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PSA has poached Renault's sales and marketing chief to carry out a similar role across its five brands.

Thierry Koskas has been named senior vice-president, sales & marketing at PSA Group, effective 26 March 2019. He will report to Carlos Tavares, chairman of the managing board.

"The role of the sales & marketing department is to boost the group's commercial effectiveness, help move the brands up the value chain and enhance the sales and marketing skills base of teams across the organisation," the automaker said in a statement announcing the move.

Created in January 2015, the department operates world wide for all of the brands – Peugeot, Citroen, DS Automobiles, Opel and Vauxhall – as well as for the parts & services department.

Thierry Koskas was previously executive vice-president, sales & marketing at Renault.

He replaces Alberic Chopelin, "who will be continuing his career outside the group", according to the statement.

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By GlobalData