PSA is offering its Assurance contract option with each car purchase, rewarding policyholders for responsible driving behaviour with a discount on the standard insurance premium, effective on sign up.

The user’s individual driving score is calculated automatically and has a direct influence on the insurance premium, resulting in an overall discount that can represent up to 25% from the second year.

Policyholders are informed of their score on a monthly basis and provided with advice aimed at improving their driving behaviour and maximising their discount.

Driving data is collected remotely through a physical on-board device that includes an emergency and local assistance call function. Launched in 2003 by PSA, the device is currently fitted to more than 5m of the Group’s vehicles. 

Personal data integrity, safety and security are protected in compliance with the General Data Protection Regulation and a corresponding disclosure is reported to the CNIL, France’s data protection authority.

The insurance policies distributed by PSA Finance France are offered to French customers of new and used eligible cars from the Peugeot, Citroën and DS Automobiles brands.

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Some 86,000 customers have already signed up for a policy, with 12,000 of them choosing the connected insurance option.