PSA Group has started its Free2Move carsharing services in Washington, DC.
This ‘free-floating’ service, provides 24/7 access to a fleet of 600 cars parked on public streets across all eight wards in the District of Columbia.
The app allows new members to join in a few clicks. With a valid drivers’ licence and a US$10 membership fee, booking a car and driving from point A to point B for minutes, hours or days is claimed to be easy. The app provides all of the logistics required to locate, book, open/lock & pay for vehicles throughout the city.
‘Free-floating’ refers to the user’s freedom to drive. The app always calculates the least expensive cost to the user. There are no late fees, ‘per trip’ fees or insurance charges and every trip cost is based on a 500 mile usage. Parking and petrols, plus insurance for drivers aged above 21 years drivers, is included.
Carsharing is one of the Free2Move brand services. It provides mobility services in 12 countries via 65,000 vehicles (cars, scooters and bikes) to over 1.5m customers worldwide, two years after its launch.
“Free2Move as an aggregator and standing as a new ‘urban mobility navigator’, will provide Washington DC users Carsharing as well as a full range of mobility options with Bird, Capital Bikeshare, car2go, Jump, Lime, Skip and Uber,” PSA said.
“The launch in Washington DC is our first step in the deployment of our 10 year plan for a North America entry, as part of our Push to Pass strategic plan’, PSA’s president and CEO for North America, Larry Dominique, said. “Our unique ‘service first’ launch strategy allows us to pragmatically re-enter this market thoughtfully and with a greater understanding of the retail marketplace and its consumers’ needs.”
PSA exited the US in the early 1990s – its last new car sold there was the Peugeot 405. Citroen’s last offerings, withdrawn earlier, were the DS and SM.
“Washington DC was a natural choice for our launch based on population, traffic density and the wide range of mobility options,” Michel Stumpe, president and CEO of PSA NA Carsharing said. “Once our service becomes established into DC’s mobility community, we’ll leverage this experience to grow into new markets.”
Free2Move video here