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July 15, 2019

PSA H1 sales down 12.7% to 1.9m vehicles

PSA has posted first-half sales down 12.7% to 1.9m vehicles with China experiencing particular challenges in the face of falling demand.

By Rhodri Morgan

PSA has posted first-half sales down 12.7% to 1.9m vehicles with China experiencing particular challenges in the face of falling demand.

n a declining Chinese market, sales were down 62.1%, although DS maintained its market share. PSA says it is working on action plans with its partners to tackle current issues and lower the break-even point of the JVs.

Europe was a brighter spot, where in a declining market during the first half year (-2.4%), the Group strengthened its position by achieving a 17.4% market share, growing in all main markets, particularly in Italy (+1.1pts), France (+0.7pt), the United Kingdom (+0.2pt), Germany (+0.1pt), and Spain (+0.1pt).

« Despite the decline of the global automotive markets for this first half, our commercial teams have managed to increase market shares in several countries, especially in Europe and Africa,” said PSA chairman, Carlos Tavares.

“The rigorous deployment of our Core Model and Core Techno strategies is [a] decisive asset to manage profitable sales and enhance customer satisfaction.” 

PSA is maintaining its electrification offensive with the aim to have a 100% electrified range from 2025. The manufacturer aims to be a major player in electrified mobility with all new models coming in a hybrid plug-in or an all-electric version.

Group PSA is also preparing a fully electrified LCV range by 2025, starting with Citroën Berlingo and Peugeot Partner, already available in an electric version.

The new electrified generation of these vehicles for Peugeot, Citroën and Opel/Vauxhall will be available by 2021. The group presented last April a preview of the electrified versions of Peugeot Boxer and Citroën Jumper at the Birmingham Commercial Vehicle Show.

It also announced an electrified version for 2020 in the medium van segment.

Fourteen new electrified vehicles will be launched in two years.

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