The PSA Group has started its long-term strategic aim to enter the US market with the introduction of carsharing services and the appointment of a a North American operations head.

The first launch of mobility services in North America is through Free2Move, PSA Group’s mobility brand and its partner Travelcar, a start-up founded in 2012. The car sharing service for travellers will be available in Los Angeles airport starting from April 3rd 2017 before a larger deployment in the United States.

Larry Dominique is appointed Senior Vice President & Head of the North American entity. He has over thirty years of experience in the U.S. automotive industry, having worked at General Motors, Chrysler, Nissan – and most recently- serving as President of Automotive Lease Guide (ALG) and Executive Vice President of TrueCar. 

PSA North American entity reports PSA Group’s Corporate Planning and Programs, led by Executive Vice President Patrice Lucas.

“With the creation of PSA North American entity, PSA Group makes an important step forward in the roll-out of our project to progressively enter the region” said Carlos Tavares, Chairman of the Managing Board. “Moving forward, we will ramp up our mobility activities and the development of car-sharing services, among other efforts. Today we start with our partner TravelCar.”