PSA Group sales grew 5.8%, to 3,146,000 units last year as the company continues its ‘Push to Pass’ plan, which provides for 121 regional launches by 2021.
The Peugeot brand grew by 12.3% in 2016, with the new 3008 SUV witnessing a total of more than 60,000 orders in three months, exceeding the target by 70%. Launched in about 30 countries, the roll-out to all regions will continue during the first quarter of 2017.
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Peugeot has 43% of its worldwide sales generated outside Europe, an increase of four points compared to 2015.
The Peugeot 4008 SUV launched in November 2016 in China and manufactured in the new Chengdu plant dedicated to SUVs achieved 120% of its objectives. In less than six weeks’ marketing, it has already recorded 11,500 orders, of which more than 40% were for high-end trims.
The new Citroen C3, with almost 40,000 sales since its launch in November, enabled a bound of sales of 63% to be recorded in the fourth quarter. The DS 3 is among the top three best-selling premium city sedans in Europe, the DS 4 Crossback, the smart adventurer, represents 34% of sales of the DS 4 & DS 4 Crossback duo and 81% of sales of the DS 5 are high-end versions.
Furthermore, the Group is extending its product offensive to the light commercial vehicle segment, with the launch of seven new versions of the Peugeot Expert and Citroen Jumpy in 2016 including the launch of the Peugeot Traveller and Citroen SpaceTourer PC versions.
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By GlobalDataIn Europe, the Group’s sales were 1,930,000 vehicles and grew by 3.6% last year. The Peugeot brand, with a 4.4% increase in sales, is maintaining growth, due in particular to the Peugeot 2008 SUV (+ 16% and sales of 184,200), which stands in second place in its segment, the Peugeot Partner (+ 8% and sales of 114,200) and the Peugeot 208, the brand’s best-seller, driven by the success of its mid-life (+ 8% and sales of 274,000).
The picture is similar for Citroen which, with growth of 4.3%, recorded its best sales volume for five years (762,000 units). In addition to launches during the year (E-Mehari, new Jumpy, SpaceTourer, new C3), the brand’s momentum was sustained in particular by the C4 Picasso, renewed in September (sales of 109,000) and also by the confirmed success of the Berlingo LCV, the second best-selling small van in Europe.
The DS brand continues to develop its dedicated network with 112 DS Stores and DS Salons, as well as the first DS Urban Store, located in the heart of the Westfield shopping centre in London.
In China and South-East Asia, the Group generated 618,000 sales. In December, Dongfeng Peugeot achieved its historic best monthly performance in China with 43,800 deliveries to customers, mainly due to the Peugeot 4008 SUV.
The Citroen C3-XR SUV had more than 73,000 sales, an increase of 10.5%, which made it the second-best selling Dongfeng Citroen, behind the C-Elysée (87,000 sales). Orders for the new Citroen C6 large sedan launched at the end of the year have already reached 4,000, of which nearly 75% are for high-end engines and trims.
With 109 DS Stores, China is the second-largest market for the DS brand, which generated one in every five sales, of which 60% of volumes was for the DS 6 SUV. On the fast-growing markets of South-East Asia, the Peugeot brand recorded growth of 72% in the Philippines and 40% in Singapore. The Citroen brand continued to grow in South-East Asia, especially in Singapore with the success of the C4 Picasso.
In the Middle-East and Africa region, the PSA Group doubled its sales in 2016 with 383,500 vehicles . In less than a year, the Group’s return to Iran took shape with the signature of two joint venture agreements: Peugeot with Iran Khodro, the brand’s historic partner, and Citroen with SAIPA.
Launched at the start of 2016 in partnership with the Iranian group Arian Motor, DS opened its first DS Store in Teheran and markets the DS 5, DS 5LS and DS 6.
In Latin America, the Group’s sales grew by 17.1%, with 183,900 vehicles sold. The Group’s market shares increased in Argentina (+ 1.6 points) and in Chile (+ 1.3 points), where sales were up 32%. With an overall increase of 23.6%, Peugeot sales are growing very sharply, in particular in Argentina (+ 39%), notably with the success, from its launch, of the Peugeot 2008 SUV (almost 10,000 sales), in Chile (+ 32%) and in Brazil (+ 7%).
Citroen sales grew by 6.3%, particularly due to the C3 Aircross (+ 78%). DS occupies fourth place in the Argentinian premium vehicle market.
In Eurasia, PSA notes “the economic climate is still very weak, particularly in Russia” and the Group’s sales fell by 12.6% to 10,500 units in a market which declined by 12.5%. In Ukraine, in a dynamic market (+ 37.4%), the Group’s sales grew by 43%. The Group has extended its geographic presence in the region with the commercial launch of its three brands in Georgia.
In the India-Pacific region, following growth of 3.3% in Japan in 2015, the Group saw a rapid increase in its Japanese sales with a rise of 20.6%, making this its best result here since 2007. The Peugeot brand made a significant contribution to this performance (+27%), driven in particular by results for the Peugeot 2008 SUV (+ 63%), the 208 (+ 46%) and the 308 (+ 24%).
Citroen sales grew by 7.5% across the whole region, mainly due to the launch of the C4 Cactus at the end of the year in Japan and Korea. Officially launched at the end of 2015 in Japan, sales of the DS brand increased by 30%.
“The increase in our sales for the third consecutive year, even though the product offensive of our Push to Pass plan is in its early stages, proves the relevance of our Core Model Strategy,” said PSA Group chairman, Carlos Tavares.
“The success of our latest launches is proof value-creating growth is the result of the excellence of our products and a virtuous commercial policy.”
