Groupe PSA has moved into the US market for the first time with the launch of Free2Move, a smartphone-based mobility aggregation platform in Seattle.
The Free2Move app will allow users in Seattle to compare the location, characteristics and operating costs of available transportation options, including offerings from Car2Go, Zipcar and TravelCar.
Free2Move will also be adding several cycle sharing services during the next 60-days, including Ofo, Lime and Spin Bike.
“The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of Groupe PSA,” said North America president and CEO, Larry Dominique.
“As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move Stateside provides us with a way to address consumer demands, as well as a flexible platform to roll out future products.”
With Free2Move, consumers can schedule or immediately access the transportation of their choice for a period ranging from a few minutes to several days.
The service has rapidly expanded throughout Europe and is currently available in seven countries in France, Spain, Germany, the UK, Italy, Austria and Sweden, with 400,000 customers and 30 operators.
The launch in the US represents the latest step in Groupe PSA’s ‘Push to Pass’ global growth initiative, unveiled in April, last year.
“We’re pleased to announce we will begin our North American operations in Seattle,” said Groupe PSA SVP Mobility, Brigitte Courtehoux.
“As we begin to add more providers and roll out to new cities, Free2Move will enrich the lives of Americans who embrace innovative, non-traditional forms of transportation.”