PSA has appointed Cyrille Moreau as director of its B to B division and will report to sales and marketing director, Thierry Koskas.

Previously responsible for Free2move Lease operations, Moreau succeeds Olivier Bodet.

With more than 20 years of experience in the automotive industry on B to B and Used Cars, Moreau will focus on supporting B to B customers in mobility needs and in reducing CO2 footprint.

The B to B entity of PSA covers a global scope. It defines the B to B business approach, strategy and business policy to achieve the objectives set by the brands Peugeot, Citroen, DS Automobiles, Opel and Vauxhall.

At the same time, it is developing framework agreements with the major international accounts. And, it is also in charge of bringing the TCO (Total Cost of Ownership) approach to the Group by bringing the customer perspective to the project teams and other divisions.

To do this, it includes:

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  • International B to B Sales & Key Accounts & Rent
  • International B to B Development & Total Cost of Ownership