PSA Group has reaffirmed its UK electrification strategy at a conference in the UK.

Amongst key figures including decision makers, OEMs and government agencies, Groupe PSA shared insight on the progress of the group's developments in internal combustion engine (ICE), battery electric vehicle (BEV) and plug in hybrid (PHEV) technologies as well as supplementary electric services and finally the new mobility solutions that will be provided through Free2Move.

While PSA detailed the extensive planning that has been conducted and illustrated confidence in the strategy and product line up, it acknowledged no one manufacturer alone could bring about market change. While earlier adopters have been prepared to accept some compromises, in order to appeal to the mass market, there needs to be stronger and more long term consumer incentives, improved infrastructure with improved information on accessibility and a solid consumer understanding of both terminology and total costs of ownership. Through its trade body SMMT, Groupe PSA are working collaboratively with other OEMs and government on the support packages needed to bring about mass market change.

PSA aims to be one of the major European players in electrified mobility. Its electrification strategy starts with all models launched from 2019 onwards being made available with a plug in hybrid (PHEV) or battery electric (BEV) derivative, in addition to petrol and diesel combustion engines. This strategy has been devised to give consumers the flexibility to choose their desired model and then the powertrain most relevant to them. By 2025, every model sold, both car and LCV, will have an electrified version.

In two years, 15 new electrified vehicles will be launched across all brands in the PSA line. These include a variety of passenger cars that are already available to order and these will be joined later in 2020 by more hybrid and battery models.

Deployment of the electrification strategy has been made possible thanks to the engineering of PSA's CMP and EMP2 platforms that can take both electrified and ICE powertrains. The adaptable nature of the platforms ensures no intrusion in interior space between ICE or electrified vehicles. This flexible approach also allows for ICE and electrified vehicles to be built on the same production lines, making it easier to react to customer demand patterns.

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