PSA says it plans to take up the major challenges facing the automotive industry, illustrated by the seven mega trends and accelerate the implementation of transformation projects which foster growth and efficiency, particularly in digital technology.
The Group’s aim is to increase its sales outside Europe by 50% by 2021 and to position its brands in new markets: Peugeot in North America, Citroën in India and Opel in Russia, while enhancing DS’ international footprint.
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The growth of the brands, with a surge expected in the field of commercial vehicles, will be led by the Core Model Strategy. This strategy provides for the launch of 116 launches by 2021, including new concepts, with a resulting reduction in the average age of the range – a source of pricing power for the brands – to 3.5 years.
The challenges of the energy transition will continue to be a key focus of the Core Technology Strategy, with management of CO2, faster paced electrification of vehicles ranges, with 50% of the offering electrified by 2021 and a target of 100% by 2025, as well as the use of the first hydrogen vehicles in real-life conditions in B2B customer fleets.
Having been one of the first manufacturers to test autonomous vehicles out on the open road, Groupe PSA will continue to roll out advanced driver-assistance systems (ADAS) taking into account customers’ cost-use value trade-offs.
The Core Mobility Strategy of the second part of the Push to Pass plan provides for the international launch of the Free2Move mobility brand and enhanced aftermarket offers driven by the IAM multi-brand business.
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By GlobalDataThe used vehicles business is expected to increase sales and transactions outside Europe by a third. Financial services will become a decisive driver of sales performance as the market becomes increasingly electric.
“We will be continuing our transformation and approaching each challenge as an opportunity to stand out against our competitors,” said PSA chairman, Carlos Tavares.
“The commitment, professionalism and agility of our teams, combined with the pursuit of operational excellence, will sustainably drive our performance and increase the satisfaction of our customers.
“Continuing to improve our costs and going further in our tireless pursuit of efficiency remain central in this new phase of our plan.”
