PSA has acquired an undisclosed number of shares in Chinese automotive spare parts distributor, UAP Auto Union (UAP).
Created 27 years ago, UAP is a spare parts distributor in the Shandong region, with a geographical coverage of more than 100 hubs and is expanding its delivery service to surrounding provinces.
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The objective is to accelerate growth in sales of multi-brand parts, particularly with the new Eurorepar range, which Groupe PSA is developing for the Chinese market.
The second pillar of the Groupe PSA aftermarket multi-brand strategy, after parts distribution, is to become a leader in multi-brand repair services with its own brand Euro Repar Car Service. This repair network already amounts to more than 350 garages in China.
UAP will strongly contribute to this expansion, through its existing customer base. Groupe PSA has the ambition to reach 4,000 Euro Repar Car Service garages in 2023 in China, and 10,000 worldwide.
“Our multi-brand aftermarket strategy, one of the pillars of the Push to Pass plan, aims to meet the needs of all after-sales customers around the world, regardless of their purchasing power and the make or age of their vehicle,” said PSA Aftermarket SVP, Christophe Musy.
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By GlobalData“China will soon be the world’s biggest aftersales market and we have set ourselves very high ambitions there, which is why we’re already securing strong market positions.”
