Malaysian national car company Proton Holdings this week officially began selling its new X50 small SUV, following a six-week publicity campaign which began when the first model rolled off the production line at the company’s Tanjung Malim plant in mid-September.

The X50 is based on the Geely Binyue, which uses the BMA (B-segment Modular Architecture) platform developed by Proton’s strategic shareholder Zhejiang Geely Holding Group and its European subsidiary Volvo Cars.

The X50 is fitted with a 3-cylinder 1.5L engine turbocharged engine, coupled with a seven-speed dual-clutch gearbox, and is available with an advanced driver-assistance system.  It is priced at between MYR79,200 and MYR103,300 (US$19,040-US$24,830) depending on equipment levels. The new SUV slots beneath the existing X70, which is also based on a Geely model – the Boyue.

The company said it had received more than 20,000 orders for the new X50 since 16th September and has set an annual revenue target of at least MYR1.8bn (US$678m) starting next year.