Porsche boosted 2023 sales 3% to 320,221 cars.

Europe (excluding Germany) volume rose 12% to 70,229 cars while the home market took 32,430, up 10%.

North America (86,059, +9%), was the largest sales region as China volume fell 15% to 79,283 “due to the ongoing challenging economic situation in the region”.

Other markets rose 16% to 52,220 cars.

The 911 achived an increase of 24% to 50,146 customers worldwide. The Taycan took 40,629 sales, up 17%.

Sales of the top selling Cayenne SUV fell 8% to 87,553 units following a model redesign launched in April as well as a software update for hybrid models.

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By GlobalData

Porsche expects a challenging 2024: “We’re updating four out of six model series.”