Toyota has become the first carmaker to sell 1m units in the Philippines, a milestone reached after 26 years.
The Japanese company started operations there in 1989 and, according to data from the Chamber of Automotive Manufacturers of the Philippines, it has now sold 1,000,468 units.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
As well as being the top selling brand in the Philippines, Toyota is also one of the major players in local manufacturing. Over 60% of the vehicles sold were made at the former Bicutan plant and the current Santa Rosa factory in Laguna.
The Toyota Revo and Innova combined have sold 268,065 units, the Corolla 213,325 and the Vios 157,347.
Toyota Philippines president Michinobu Sugata said: “Achieving 1m sales is a great accomplishment for our company and the local automotive industry. We first thought this milestone would be reached in the latter half of the year, but strong sales led to reach this goal three months early.”
Sugata said Toyota, which has 47 dealers, remains committed to help drive the Philippines’ social and economic development forward.
He added: “Besides economic contributions such as investments, taxes, and steady employment, Toyota is just as committed in investing in people and technology, as well as broadly investing in corporate social responsibility (CSR) activities in the areas of health, education, environment, and community service.”
Toyota Philippines factory location
