Osram will feature its laser work with LiDar and infrared LED technology for autonomous driving at CES in Las Vegas.

“At Osram, we recognise the impact light, in both visible and invisible forms, can have on quality of life, and we strive to incorporate the benefits of light into a wide variety of technologies and applications to make everyday life safer, smarter and more enjoyable,” said Osram Licht CEO, Olaf Berlien.

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For his part, Osram CTO, Stefan Kampmann added: “At CES, we will illustrate our competency through a virtual reality experience that will take visitors on a journey into the future of automotive lighting, including autonomous driving and the many ways light, in all its forms, can enhance the overall driving experience.”

Visitors to the VR experience will be conducted by an avatar of Kampmann who will unveil the company’s latest innovations in the automotive sector as well as other markets, such as horticultural lighting.

Visitors will select one of three experiences, each providing insight into the impact of lighting on the automobile of today, and the future. Experiences will highlight Osram technologies in the areas of: Autonomous driving, the headlight of the future, and smart interiors.

Osram partners with many of the world’s largest OEM players in the automotive industry to provide developments in lasers and LED-based lighting.

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Its products enable many applications in the modern car, including drowsy or distracted driving alerts; head’s up displays; lane departure and blind-spot warnings; parking assist; low beam, high beam, signal, side, rear and interior lighting, and much more. 

At CES 2018, Osram will provide demonstrations, via the VR experience (using HTC Vive VR glasses, which incorporate Osram LED technology) and/or hands-on demos.