Aluminium rolling and recycling operator, Novelis, says Pierre Labat will be its new vice president, Sales and Marketing, Global Automotive.

Labat will be responsible for driving global automotive strategy, portfolio management, overseeing business growth and ensuring industry projects, products and innovations meet needs of global customers.

Labat has served as vice president and general manager, Automotive, Novelis Europe since 2014, where he led contract negotiations with key automotive customers, oversaw product development efforts and worked to improve product profitability.

In his 16-year career with Novelis, Labat has also served in various leadership positions in can and speciality products.

“As our can and automotive customers increasingly move to a more global business model, it will be vital we have a similarly aligned operating structure in place,” said Fisher,.

“Pierre bring [s] a global mindset to our new Sales and Marketing organisation and will be instrumental in ensuring our commercial strategy development, financial business planning and contract negotiations are aligned to needs of our global customers.”

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Labat will be based at the company’s headquarters in Atlanta, and will report directly to Fisher.

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