Noveastern (a trademark of Novares) has opened a new plant in Pinghu as it confirmed its strategy to continue developing in China.

The opening followed a decision two years ago to move manufacturing from Kangqiao (Shanghai) to Pinghu (Zhejiang) in anticipation of the Shanghai government’s new direction for its industrial plan.

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The group has invested CNY110m in this project to continue supplying customers including SGM, Ford, Bosch, BHTC and BMW and develop new business.

An agreement was signed on 3 March 2023, between Novares CEO Pierre Boulet and Zhihao Zhuang, who was the chairman of Dushan Port Economic Development Zone, for an 11,683 sq m building to accommodate approximately 250 employees which could be equipped for various processes such as 26 injection machines (including 2K in-mould foil), laser graving, interior painting and various systems for decorated interior parts and mechanisms.

Solar panels are on the 10,500 sq m roof producing energy for the plant.

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