Nokian Tyres has joined the Polestar 0 project which aims to create a climate neutral car by 2030.
The EV maker’s project targets to eliminate all greenhouse gas emissions stemming from the production and end of life of the car. Nokian Tyres contribution is developing climate neutral premium tyres.
Go deeper with GlobalData
The target of the Polestar 0 project is that throughout the car’s supply chain, manufacturing processes, and end of life, all sources of CO2 emissions will be eliminated without offsetting them. The approach encompasses collaboration across the entire development process and value chain, from suppliers to retailers. Each component has to be climate neutral, and so do their value chains.
To achieve breakthroughs, different stakeholders need to join their efforts and collaborate.
Teemu Soini, head of innovation and development at Nokian, said: “The collaboration, research and results achieved will have broader benefits also outside this project, as new ways of decreasing the carbon footprints of different business activities will be created.
“Some of them may be available already before 2030 where the project goal is set. For example, the tyre innovations created during the Polestar 0 project will be used in [our] products as soon as possible.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataLast year, the company introduced the Green Step concept tyre with its ambitious design consisting of 93% of the materials either recycled or renewable.
It is building a zero CO2 emissions tyre factory in Romania with full scale production expected in 2025.
