Nokian has produced its first test tyre at its factory in Dayton, Tennessee, which has benefited from an injection of US$360m.
The first tyre, a Nokian eNTYRE 2.0 marks the start of trial production, as the supplier remains on schedule to start manufacturing products for commercial sale in the early part of next year.
Go deeper with GlobalData
The Dayton Factory will serve as a catalyst for Nokian Tyres’ growth strategy in North America, with the company aiming to double sales in the region by 2023.
“The first tyre milestone is significant for our production team, our employees throughout North America and our team around the globe,” said Nokian Tyres SVP, Mark Earl.
Between now and the end of the year, Nokian will produce thousands more tyres for testing and machine calibration purposes. Annual capacity at the factory will be 4m in 2023, with further expansion potential.
The company currently employs around 70 team members, with approximately 400 people at the factory once capacity reaches 4m tyres.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe factory’s production team recently returned home from an intensive six-week training experience at Nokian Tyres’ other factories in Russia and Finland.
