Nissan's US unit announced it is making Automatic Emergency Braking (AEB) standard on a projected 1m vehicles sold in the United States for model year 2018, including seven of the company's most popular models – Rogue/Rogue Sport, Altima, Murano, LEAF, Pathfinder, Maxima and Sentra (except manual transmission-equipped and all NISMO versions).
AEB (previously known as forward emergency braking) uses radar technology to monitor a vehicle's proximity to the vehicle ahead, giving the driver audible and visual display warnings to help the driver reduce the vehicle's speed if a potential frontal collision is detected. If the driver fails to respond, the AEB system can apply the brakes, helping the driver to avoid the collision or reduce the speed of impact if it is unavoidable.
According to National Highway Traffic Safety Administration (NHTSA) data, one-third of all police-reported crashes involve a rear-end collision (2013 study). The NHTSA also reported systems such as AEB can help reduce injury insurance claims by as much as 35%.
"The big news here is that we're making AEB standard across all grades of our best-selling models," said Michael Bunce, product planning head at Nissan North America. "This increased AEB availability is part of our ongoing commitment to help reduce fatalities."
The projected 2018 AEB sales are more than double that of previous model years.
Michelle Krebs, executive analyst, Autotrader, said: "Today's announcement shows Nissan is listening carefully to the market. According to Autotrader's recent Tech Study, 52% of consumers believe forward collision avoidance technology should be standard equipment; 83% are interested in the feature. Nissan is on the right side of history here, as this type of safety technology will likely be standard on all cars by 2022."