Nissan has reportedly been approached by Apple to work on its car project and turned the company down, according to a report in the Financial Times.

The Financial Times report said the companies had brief discussions that ended due to Nissan’s reluctance to become an assembler for Apple-branded cars.

Reuters reported today that Nissan has said it is not currently in talks with Apple.

Nissan’s position appears to echo that of Hyundai, which reportedly backed out of a collaboration due to similar concerns.

Apple is well known for its sub-contracting manufacturing model on its personal devices and cell phones, and it would appear the company is interested in exploring a similar arrangement with an OEM for its car project. Apple is famously secretive about its automotive sector plans, but has a team working on options under ‘Project Titan’.

See also: Hyundai and Kia say no talks with Apple

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