Nissan plans to launch three new electric vehicles and five e-Power (plug-in hybrids) models in Japan by the end of fiscal 2022, the company announced today.

Nissan expects electric vehicles and e-Power models to make up 40% of sales in Japan by the end of the company’s 2022 fiscal year. By fiscal 2025, Nissan expects half of the vehicles it sells to be electric or e-Power models.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Speaking in Yokohama, Daniele Schillaci, Nissan’s executive vice president for global marketing and sales, zero-emission vehicles and the battery business and chairman of the Management Committee for Japan/Asia and Oceania, said: “As our domestic market, we are proud that Japan is leading the way forward when it comes to Nissan Intelligent Mobility. This vision is changing the customer experience by delivering technologies and services that are making their lives better and also enabling steady profitable growth through Nissan M.O.V.E. to 2022.”

The Nissan Intelligent Mobility vision will also have an expanded footprint throughout the company’s dealerships. Nissan will develop a new store format centred around the customer shopping area and build new walk-in stores and brand experience stores that give customers the Nissan Intelligent Mobility experience.

Every step of the car-buying process will be increasingly digitalised, from initial purchase consideration to after sales, Nissan says. Moving away from a conventional, fragmented service model, Nissan will create one that provides customers the service they need, when they need it, it says.

“The new store formats and digitisation will personalise Nissan’s communications with customers,” said Asako Hoshino, senior vice president of Nissan and head of the Operations Committee for Japan. “We’ll enhance customer satisfaction by delivering seamless quality services.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Nissan is also expanding car sharing services, building on the success of its e-share mobi program.

“Car sharing will be critical to addressing the long-term opportunity in new mobility services in Japan,” Hoshino added. “We will expand car sharing services from 30 to 500 locations in Japan by the end of our 2018 fiscal year.”

Under the wider Nissan M.O.V.E. to 2022 plan, the company is targeting an 8% operating margin and seeking to lift annual revenue from JPY12,800bn (US$11.9bn) to JPY16,500bn. Along with investment in Nissan Intelligent Mobility, the company is prioritising solid profits and growth in Japan, China, the US, and Mexico; securing a return on recent investments in Brazil, Russia, India and Argentina, as well as the Infiniti and Datsun brands; and capturing the full potential of its brands in Europe, the Middle East and ASEAN.

The plan also aims to make Nissan a leader in electrification, autonomous driving and mobility services. The company expects to sell 1m electrified vehicles (e-Power and EVs)

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now