Nissan Motor is preparing to launch a big aftermarket offensive in Japan by offering its customers a wide range of personalisation options to help drive up revenues.
The carmaker's head of aftersales operations, Kent O'Hara, told local reporters the company plans to offer new customers and existing owners a wide range of equipment options such as internet devices and online access, safety features and equipment and a broad choice of interior trim designs as part of its new "hyper-personalisation" programme.
Go deeper with GlobalData
The company said advances in 3-D printing opens the door to allow it to offer a wide range of new personalised interior trim designs for cars, such as Pokemon images for children and personalised colour schemes for seats.
O'Hara said the company's new strategy to offer personalisation, connectivity and additional equipment is expected to account for 25% of its aftermarket business by 2022, up from negligible levels at present. Internet connectivity in cars, in particular, is expected to increase sharply in coming years.
The company plans to be early mover in taking advantage of recent technology developments and its dealers will be at the forefront of driving this strategy which will also be rolled out to other markets.
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
