Marco Fioravanti, currently vice president, product planning for Nissan’s AMIEO region (Africa, Middle East, India, Europe & Oceania), will join the Americas region as VP, product planning, Nissan US and Canada.

Fioravanti has been with Nissan for nine years in a variety of roles, including product strategy & planning in Switzerland and France, as well as product marketing at global headquarters in Japan.

Before joining Nissan, Fioravanti held product planning and marketing positions with two other major global automakers.

“With technology like electrification and advanced driver assistance playing an increasingly important role for consumers, understanding the complex and evolving markets in North America is key to Nissan’s future success,” said Peter Smith, regional SVP, corporate planning office, Nissan Americas. “We welcome Marco and his proven leadership to the region as we look to exceed the expectations of our customers in this critical region.”