Nissan is expanding Leaf electric model sales to new emerging markets in Asia.
The Nissan Leaf will go on sale in Indonesia and the Philippines by 2020. The expanded availability of the Leaf is described as an important part of Nissan’s goal to electrify one quarter of its sales volume under its mid-term plan, Nissan Move. to 2022. The acceleration plan also includes assembly and localisation of electrification components in key Southeast Asian markets.
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Nissan regional senior vice president and head of Asia and Oceania Yutaka Sanada said the company is working to make safe, smart and sustainable mobility available to as many people as possible.
“Nissan is taking leadership to drive awareness and embracing of electrified mobility in Asia and Oceania,” said Sanada. “We are creating excitement by bringing the new Nissan Leaf to more markets in the region and introducing in Indonesia and the Philippines is a key step. This allows customers to get first-hand experience with the benefits of electric vehicles for themselves and for societies.”
With more than 400,000 units of Nissan Leaf sold since it went on sale in 2010, it is the world’s best-selling 100% electric vehicle. Within the region, Nissan has introduced the electric vehicle this year to Australia, New Zealand, Singapore, South Korea, Thailand, Hong Kong and Malaysia.
The introduction of the new Nissan Leaf, together with a series of e-Power models, marks an important step in the electrification of mobility in Asia and Oceania. e-Power is Nissan’s proprietary technology that gives customers the benefits of electric vehicles, but without the need to charge. Nissan Serena e-POWER will be the first e-POWER model to be launched in the region, starting with Singapore this year.
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By GlobalData“e-Power, we believe, is the most pragmatic step towards electrification,” said Sanada. “In addition to introducing electrified mobility, Nissan is working on making them more accessible through electrification components assembly and localisation in key Southeast Asian markets.”
The announcements were made at Nissan Futures in Hong Kong, a gathering in Hong Kong of industry leaders, government officials and media from across Asia and Oceania. The three-day event is bringing together influential speakers to discuss how to create a sustainable future through vehicle electrification, and how to make advanced driving technologies more accessible, under the theme “Transform the way we live and drive.”
