Nissan has unveiled a new presentation hall at its design and engineering base in Atsugi, Japan.

The automaker said the facility would support further digitalisation of the design process, enhancing design quality and the scope of the design study to create new products.

It has an ultra wide 24K curved screen, full colour ceiling screen, remote lighting and 7.1 channel sound.

Conventionally, vehicle designs are checked and approved with physical models which Nissan said resulted in long production periods, significant costs and limitations in model variations.

The facility uses a gaming engine to create projection content reproducing, in real time, various environments with a high sense of realism and immersion.

This enables designs to be checked in a form that closely resembles the customer use environment.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Images projected on the curved and ceiling screens can be merged with displayed physical models.

The facility would be accessible online from anywhere.