Nissan has unveiled a new presentation hall at its design and engineering base in Atsugi, Japan.
The automaker said the facility would support further digitalisation of the design process, enhancing design quality and the scope of the design study to create new products.
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It has an ultra wide 24K curved screen, full colour ceiling screen, remote lighting and 7.1 channel sound.
Conventionally, vehicle designs are checked and approved with physical models which Nissan said resulted in long production periods, significant costs and limitations in model variations.
The facility uses a gaming engine to create projection content reproducing, in real time, various environments with a high sense of realism and immersion.
This enables designs to be checked in a form that closely resembles the customer use environment.
Images projected on the curved and ceiling screens can be merged with displayed physical models.
The facility would be accessible online from anywhere.
