In the day by day activity at the Nissan Brazil manufacturing plant, 162km/100 miles northwest of Rio de Janeiro City, AGVs, or automatically guided vehicles, tiny, self-guided robots pull different parts carts and trolleys, driving through corridors while playing a selection of up to eight songs.

But, to this playlist was added a heavyweight on the first day the new Kicks model rolled off the assembly line, to replace units imported since last year from Mexico. And it was a live performance. Singer Daniel presented an hour-plus show to the 1,800 workers spread around the assembly line also celebrating the plant’s third anniversary.

To produce the compact SUV here, Nissan spent BRL750m/US$240m and provided training to more than 700 workers dedicated to its production.

The plant, inaugurated in April 2014 to build the March (Micra), was fitted with more than 150 new production equipment and quality assurance tools specifically for the Kicks.

Ten latest generation robots are used in the paint shop which has two  new masking processes for painting the ‘floating’ roof a different coloured to the rest of the body. This two-tone finish has been welcomed by consumers.

A handful of Brazilian experts were trained by the Global Pilot Line at the Oppama plant in Yokosuka, Japan and at the Aguascalientes plant in Mexico.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Currently the Resende plant still produces the March hatchback and Versa saloon along with one litre, three cylinder 12 valve and 1.6 litre 16 valve four cylinder engines. Both models are exported to other Latin America countries.

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now