Chris Burger has taken over as general manager of Ateco Automotive, the Auckland, New Zealand-based importer of Alfa Romeo and Fiat cars and Fiat light commercial vehicles.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Burger joins Ateco with wide experience in the New Zealand automotive industry having been with Honda retail operations for over eight years and more recently dealer principal of Orix New Zealand.


Burger takes over from Lawrie Malatios, who has returned to the retail business by opening an Alfa Romeo and Fiat dealership in the Auckland suburb of Takapuna, after his stint as Ateco’s first general manager following the Australian-owned company’s takeover of the Italian franchises.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now