An attractive little car called the Trax is one of three Chevrolet minicar global concepts that General Motors will unveil at the New York show later this week.
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“Designed to appeal to young car buyers in urban markets, these concepts will prove that art needn’t take a back seat just because the canvas is small,” the automaker said in pre-show publicity material. “The highly creative concepts drive the energy, diversity and excitement of urban life into cars that deliver good-looking fun, fuel economy and value.”
After the April 4 unveiling, the public can visit a special Chevrolet website to vote for the concept they prefer. The results, GM said, will help the Chevrolet unit to gauge US market interest in the minicar segment, and which design resonates best with potential buyers.
All three concepts were designed at GM’ s design studio in Incheon, South Korea, one of the automaker’s 11 global design studios. GM-Daewoo in Korea is now the production source for almost all Chevrolet models built outside North America.
The concepts are built on GM’s global mini vehicle architecture and, the automaker said, demonstrate the “flexibility, creativity and innovative focus of design in GM’s Asia Pacific region”.
“These concepts highlight the strength and diversity of GM’s global design capabilities, as well as the ability of our global product development team to anticipate and quickly meet the evolving needs of our diverse markets around the world,” said Ed Welburn, vice president, GM global design in a statement.
The four-door Trax is powered by a one-litre petrol engine.
