View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
May 5, 2020

New CEO for Mercedes-Benz South Korea

Mercedes-Benz announced the appointment of Bjorn Hauber as the new head of its South Korean importer and distributor from August, when the current president and CEO Dimitris Psillakis is scheduled to complete his five year tenure at the subsidiary.

By bcusack

Mercedes-Benz announced the appointment of Bjorn Hauber as the new head of its South Korean importer and distributor from August, when the current president and CEO Dimitris Psillakis is scheduled to complete his five year tenure at the subsidiary.

Hauber is currently in charge of the German automaker's operations in Sweden and Denmark where he was responsible for implementing Mercedes-Benz's shift towards environment friendly vehicles. 

He said in a statement: "I am extremely pleased to have been appointed as the new president and CEO of Mercedes-Benz Korea.

"I will make all efforts to continue the success in the South Korean market by providing Mercedes-Benz's unique value and the best customer experience." 

Mercedes-Benz is the largest importer of vehicles in South Korea with sales of 78,133 units last year – up by more than 10% on the previous year.

First quarter 2020 sales were up by over 11% at 15,400 units.

Psillakis will take up the position of head of sales and product management at Mercedes-Benz USA on 1 September.

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Auto