Yanfeng Automotive Interiors is launching its ‘eXperience in Motion’ at this week’s North American International Auto Show in Detroit.

“As the global leader in automotive interiors we are driving this transformation, redefining how people experience vehicle interiors,” said Yanfeng Automotive Interiors CEO, Johannes Roters.

“This also ensures a sustainable competitiveness in the market as we strive to integrate new, leading technologies and seek strategic partnerships that build on our existing and future products and competencies.”

“Yanfeng is anticipating and rede­fining how society will relax, work and play inside the vehicles of tomorrow. By understanding what our customers and consumers need, not only in the near future, but decades from now, we are able to create the interior of the future.”

AT NAIAS the company will introduce the XiM17 (eXperience in Motion) vehicle interior concept at NAIAS featuring more than 25 innovations and showcasing smart surface technologies, modular storage solutions and interior features

In addition to the debut of XiM17, highlights of Yanfeng Automotive Interiors’ 4,500-square-foot exhibit in Detroit’s Cobo Centre include: door panels; floor consoles; instrument panels; overhead consoles; lighting technologies and decorative trim.