Ford has announced that it has opened its first dealershop in Myanmar in the city of Yangon.

The new 2,600-square-metre facility includes a 12-vehicle showroom and 12-vehicle servicing capacity.

“Over the coming months, Myanmar customers will see a full showroom of global Ford cars, trucks and SUVs, representing all vehicle segments,” said David Westerman, regional manager, Asia Pacific Emerging Markets Group, Ford Motor Company.

Earlier this year Ford announced its brand’s official entry into the Myanmar market through an agreement with the RMA Group, an emerging markets specialist with operations across Asia and Africa, and Capital Automotive Ltd., a subsidiary of leading Myanmar conglomerate, Capital Diamond Star Group.

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Myanmar at a glance

Population in 2011 (estimated, millions) 48.337
Population density in 2011 (per square kilometre) 71.4
Capital city and population in 2011 (millions) Nay Pyi Taw (1.1)
GDP per capita (current US$, 2011) 1144
Currency Kyat (MMK)
Telephone subscribers, total (per 100 inhabitants, 2011) 3.7
Internet users (per 100 inhabitants, 2011) 1
Source: UN