Nissan, which has unveiled a new Almera at the Moscow Motor Show this week, is aiming to take 10% of the Russian new vehicle market ‘within the next 3-4 years’. It will also add Datsun models in Russia in 2014.
Nissan says that Russia is the company’s most important market in Europe and its fifth largest globally. The company claims it is the largest Japanese brand in Russia, claiming a 5.5% share of the market.
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Nissan says that its St Petersburg plant is running at near full capacity. In 2014, the plant will add the Qashqai to its Teana, X-TRAIL and Murano models.
At Togliatti, the Renault-Nissan Alliance and AvtoVAZ have inaugurated a new production line with a potential capacity of 350,000 units.
By FY2015, Nissan says that up to eight out of ten Nissan products sold in Russia will be locally built and within the next 3-4 years the company aims to account for 10% of the total new vehicle market.
Nissan also maintains that the diversity of the Russian market means that the region ‘is one of the few areas in the world’ which will sell the Datsun brand, the return of which was announced in March this year. Two initial Datsun models are due to come on stream in 2014, Nissan says.
“There can be little doubt that Russia is a hugely important strategic market for us. Our sales have enjoyed a massive rise and our production capacity in the country has increased greatly. To ensure that we continue to grow our sales in line with our expectations, we have a number of strategic business and new model plans in place,” said François Goupil de Bouillé, Managing Director, Nissan Russia.
“We will start the process with the launch of the new Nissan Almera at the Moscow International Auto Salon. This brand new model, created exclusively for Russia, marks the first time we have been able to compete in the mainstream market, the fastest growing segment here.
“The car was engineered to meet the specific requirements of Russian road and climate conditions. Unlike some of its rivals, built to handle more gentle conditions, the new Almera has been designed to withstand the worst weather Russia can throw at it.
“Our ambitions in Russia will only be achieved by respecting the unique demands of the market. The high levels of design and engineering that have gone into the development of our new car is proof of our commitment,” he added.
“We have ambitious plans for Russia and the launch of the new Almera, along with vastly increased investment in our production facilities here show that we mean business. These are exciting times for Nissan and for our customers in Russia.”
See also: MOSCOW MOTOR SHOW: Nissan Sylphy becomes AvtoVAZ-built Almera
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