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May 27, 2022

Mobility platform exits Romania

Free Now is part of the mobility joint venture between BMW and Daimler.

By Graeme Roberts

The Free Now passenger transport service, operated by Clever Tech, has announced it would no longer operate in Romania after 30 June, romania-insider.com reported, citing Profit.ro.

“We are sorry to announce that, starting with the end of 30 June, 2022, the company Clever Tech will cease its activity in Romania. The Free Now app will no longer be available to our users,” the company reportedly announced.

It was a “very difficult decision,” which would allow the company to focus on further investments in key markets in Europe, where the goal of building a complete platform of multimobility services can be achieved, Free Now informed its partners.

Free Now is part of the mobility joint venture between BMW and Daimler, formed in February 2019.

Daimler has been present in the Romania urban mobility segment since 2017 when Intelligent Apps, the owner of the mytaxi.net application and part of the Daimler Mobility Services company, acquired 100% of the Romanian startup Clever.

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