Mitsubishi Motors Corporation is to introduce a new design for the interior and exterior of its 5,000 dealers worldwide.

The move is based on the new brand tagline 'Drive your Ambition' announced last year and is intended, MMC said, "to provide a better customer experience in a high quality retail environment and to strengthen [our] brand image".
 
The striking new design features black, white and grey colour schemes with red dynamic lines as an accent.

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"The uniform design will also ensure a coherent experience for customers across all points they touch the brand, from motor shows, websites and brochures to the dealership," MMC said.
 
"The architecture reflects the new corporate and visual identity, with a 'dynamic slope' as a signature element to present the robust and dynamic image of the brand. Inside, the showroom is designed to provide a better customer experience, while the cars are presented to make sure they're seen as the stars."
 
Guillaume Cartier, global marketing & sales chief, said: "Our brand is evolving and we need to reflect this in each and every customer touch point. So we are implementing the new dealer identity to ensure that the customers can experience a consistent Mitsubishi-ness including look & feel, and service quality wherever they are in the world."