Maserati has named former Mitsubishi Motors Europe president and CEO Bernard Loire as chief commercial officer and Paolo Tubito as chief marketing officer.
Loire will be responsible for coordinating Maserati sales worldwide. He has extensive experience in the automotive industry, beginning in 1988, first at Ford and then at Fiat. Since 2002 he has held various roles at Nissan and Mitsubishi Europe.
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Tubito will be coordinating all marketing functions in the Regions. He began his career in 1992, working at several communication agencies. Since 1998 he has been at Nike and has held roles of increasing responsibility in communication, marketing and innovation across key regions. Most recently, he was vice president for Nike Asia Pacific and Latin America.
Both report directly to Davide Grasso, Maserati CEO.
MME named Eric Wepierre to replace Loire as president and CEO.
The French national has 30 years of automotive industry experience, heading operations both at country and at pan-European levels including, most recently, as president & managing director of Opel France.
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